An intimate design studio helping
positive-impact brands bloom
An intimate design studio helping
positive-impact brands bloom
Hi! I’m Karen!
Every brand has a story, it’s our job to help yours take bloom. Mine is much like the enchanting Moonflower that opens up after dark, refusing to settle for the status quo. It traces the journey of a South Asian woman who chose against tradition in pursuit of her dreams. Growing up drawing, painting, and creating, it was my dream to become an artist, but my knack for numbers took me elsewhere. After completing a degree in accounts and finance, I realized I couldn’t deny my life’s purpose any longer. So, I did what any hopeless romantic would do: I followed my heart.
Seven years, an adopted rescue dog (Nala), and certification in brand strategy and website design later, here we are.
We’re in the business of turning ideas into opportunities, one bloomin’ business at a time. CDS combines intuitive brand strategy with human-centered design to create an authentic identity that doesn’t just delight but delivers, too. We work from the ground up to help our clients find their unique voice and then craft around it a visual language that feels like home.
Whether you’re just starting out or need a fresh perspective, CDS is here to help you blossom into who you are meant to be.
Now, it’s your turn. It’s time to unearth your unique story and allow space for it to blossom into something beautiful… on your terms!
OUR CLIENTS HAVE BEEN FEATURED IN
Helping feel-good brands feel Golden
Work of (He)arts
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Feel and Movement
An online health geared platform for women to create a healthy lifestyle routine that works for them. Some movement paired with mindset classes, nutrition workshops and online therapy. Feel and Movement helps women THRIVE!
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Good Form
Good Form is a holistic approach to 1:1 and group coaching, to help people navigate their lifestyles. A Good Form of exercise, mindset, and nutrition.
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Happy & Healthy Podcast
Happy & Healthy is a Podcast hosted by Jeanine Amapola, a Christian, fitness enthusiast, Youtuber, and more!
H&H acts as an older sister to Jeanine’s followers by providing them with guest expert talks, tips, and tricks on how to navigate life.
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High Brow & Lash
High Brow & Lash is an aesthetician studio, run by Maria Kostal, based in New York, NY. Maria is passionate about helping people feel confident in their looks and helps them by enhancing their natural beauty through her treatments.
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Everglow Nutrition
Rachel Helfferich (RDN, RYT, NBC-HWC) is an Indianapolis-based registered dietitian nutritionist. a dietitian and certified health and wellness coach. It’s her passion to help women become their healthiest selves through the power of mindfulness and intuitive eating.
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Ways to work together
Your journey starts here
How to brand your Instagram guide
Yep, FREE.
Just a little taste of what you can expect when partnering with CDS. Discover everything you need for your brand to stand out on Instagram, including easy-to-use templates that will stop the scroll and take your visuals from “meh” to magnetic in no time.
FAQs
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FAQs ✿
FAQs
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FAQs ✿
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Tran Truong
Working with Karen was a true pleasure. She brought my entire word vomit of ideas all to life - it was beyond my expectations. Karen was always so receptive toward feedback and was eager to hop on a call to ensure I understood everything during the process and even after! I couldn't brag about Karen enough. It helped me have strategies for the entire foundation of my business. Ensuring my entire brand is seamless and communicates exactly what I wanted my clients to understand. Custard Design Studios went above and beyond in giving me the strategies to be successful. I really had nothing - no branding, no website, no particular strategy I was following. Now I have an entire unique brand identity, website, graphics etc. I feel empowered to continue to create content that embodies my branding because of the strategies Custard Design Studio taught me. It is worth every penny! Karen is a gem to work with and truly overcommunicates on all fronts of the process, leaving me feel at ease and worry-free, Further, I felt that I could send Karen any questions and she would respond with expertise even beyond her packaged services. She soo soo worth it!
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Everglow Nutrition By Rachel
Karen is timely, professional, thoughtful and detailed. I loved how easy it was to work with Karen. I was always pleased with the designs she sent over! It's helped me take an intentional pause to clarify what messages I'm sending to my audience through the brand. Also, it's saved me time as a business owner. I have beautiful templates now that will save me time when creating new handouts, IG posts, etc. I'm not having to reinvent the wheel each time. If you're looking for a detailed brand update from concept to design, then Karen is fantastic to work with! Karen will also help your brand stand out from your competitors and capture your uniqueness!
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Beliz Health & Beauty
You are the best ! I am glad I chose Custard Design Studio for my branding. I had no idea where to even start or how I wanted my brand to look like , but you helped by bringing exactly what I wanted to life ! I was overwhelmed and you gave me peace of mind . I feel confident in my brand and less stressed about what next step I want to take going forward ! Thank you so much ! ☺️✨
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Skin Series
“Karen has been a pleasure to work with. She understands the significance of the process of branding and has been extremely patient in delivering exactly what I was looking for. I couldn’t be any happier with how the logo turned out and I have her to thank for it all.”
